Sugar House goes online in New Jersey

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Gambling in New Jersey

Despite online gaming being illegal in Pennsylvania, Philadelphia-based casino SugarHouse has launched an online casino – exclusively for residents of nearby New Jersey.

The site, PlaySugarHouse.com, went live last week, operated by Rush Street Gaming and using Golden Nugget Atlantic City’s internet gaming permit.

“PlaySugarHouse.com is a great extension of the SugarHouse Casino brand,” Rush Street Gaming’s CEO Greg Carlin told the Press of Atlantic City. “We are excited to broaden the SugarHouse reach to new players in New Jersey and give players more choice about how they want to enjoy their casino gaming experience.”

The site, which will also have Android and iOS versions for mobile users, will feature over 200 games incorporating brands that are well-known to American consumers such as Wheel of Fortune and Monopoly.

Despite a long history as the bricks-and-mortar casino capital on America’s east coast, Atlantic City’s status as a home for online gambling is growing. The industry has taken in over $128 million in revenues this year, representing year-on-year growth of over 31%.

New Jersey became a major centre for gambling in the 1970s when Atlantic City became the only city outside of Nevada to legalise large-scale gambling casinos. Online gambling has become a significant source of growth for the state’s industry as it has continued to grow while overall gambling receipts are slowly but steadily declining.

Online gambling is neither legal nor regulated in Pennsylvania, causing its major gambling companies to search outside the state for access to the growing market.

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