The prestigious SBC Bookmaker of the Year award will be announced at Stamford Bridge on 7 December, and top online bookmaker bet365 are in line to repeat with a second consecutive win.
The SBC Awards shortlist was announced on Monday, and the award may prove to be especially competitive. Besides defending champion bet365, Sky Betting and Gaming, Unibet, 10Bet and Pinnacle were also shortlisted.
Speaking of the awards, SBC Managing Director Andrew McCarron said, “It’s been a great year for the sports betting industry, something which has been reflected in the number of entries we have had for our Awards. The quality has been high so it’s going to be tough for our judges to pick out the winners.
“It’s going to be a fun night at Chelsea’s Under the Bridge nightclub, certainly unlike most other awards ceremonies, and that’s possible thanks to support from our headline sponsor OPTIMA and our other sponsors Argyle Entertainment, BetConstruct, Betradar, EnergyBet, Mr Green, Marathonbet, Golden Race, 138.com, BetBrain, Vermantia, and SBTech.”
Fourteen awards will be announced on the night. Hayley McQueen from Sky Sports will be presenting them on the night, thanks to sponsorship from Argyll Entertainment. Besides handing out the various gongs, Hayley will also induct three new members into the SBC Sports Betting Hall of Fame. Inductees will be chosen because of their overall contribution to the betting industry.
The ceremony itself will take place in the recently refurbished ‘Under the Bridge’ nightclub at Stamford Bridge, now considered one of London’s top venues.
Will bet365 manage to win the prized Bookmaker of the Year award? SBC has yet to confirm if a giant Ray Winston head will offer in-play betting on the result during the ceremony, or if participants can get a free bet using a bet365 bonus code.
Well report the winning entries on the morning of the 8 December. Stay tuned!